Yes, if you have the highest bid at the close of the auction and your bid is above the reserve price. If you hold the highest bid, you are entitled and obligated to purchase the car. If a car does not attain its reserve price and hence fails to be sold directly at the auction, it is still possible to buy the car. After the auction, we contact the seller and ask whether they wish to sell to the highest bidder (below the reserve price). It is therefore vital to hold the highest bid, even if your bid is under the reserve price!